graphic design
Diamond City Partnership/Downtown Wilkes-Barre Logo Rebrand
During my time as the Sordoni Art Gallery Student Design Fellow, I also had the opportunity to do a logo redesign for Diamond City Partnership, “Wilkes-Barre’s non-profit downtown management organization, serving as the caretaker of our community’s vision for Downtown Wilkes-Barre.” This was an iterative process involving multiple meetings with the client across a period of 3 months in 2021. At the time of project completion, I was able to deliver a one-page brand guide, 3 new primary logos for different formats for DCP, as well as a secondary logo set. As of 2024, Diamond City Partnership has continued to utilize the branding in-house, with application across the website, social media, community event promotions, merchandise, and even the company’s Downtown Ambassador Truck.
Bees Campaign
This project is a combination of traditional watercolor illustration and digital typography. It is composed of a logo, a series of 3 posters, and a merchandise line based on the original illustration. This series represents an original campaign idea to save honey bees. One poster also includes mention of a local beekeeper/raw and organic honey farm near Wilkes-Barre, PA, The Beekeeper’s Daughter, showing how this campaign and illustrations could inegrate into brand partnerships.
Pop-Tarts© Rebrand Concept
For this project, I attempted to create a rebrand concept for the popular toaster pastries brand, Pop-Tarts®. My goal was to simplify and modernize the brand’s identity while still maintaing the up-beat, kid-friendly aesthetics and recognizability. This project consists of a Pop-Tarts® logo rebrand, 6 packaging designs (3 flavors, 2 sizes each), and a social media animation.
NeuroNetwork
NeuroNetwork is a hypothetical non-profit organization I created that would provide resources and care to individuals with neurodegenerative diseases and their families. This organization would work across 3 channels: Networking, Outreach Services, and Research. This is a fully comprehensive project that includes branding, merchandise, website designs (desktop and mobile versions), pamphlet, and out-of-house advertisements (billboards and bus stop signage).
Chatter Jaw Podcast
Chatter Jaw Podcast is my original brand identity designed for an alternative music podcast that covers topics like recent single and album releases, concerts, music news and more. This project consists of a podcast logo/identity, cover image, youtube page mockup, and an animated intro for use ahead of video content.
Tabletop Coffee Co.
Tabletop Coffee Co. is my own original brand for a coffee shop that theoretically would be located in the RiNo Arts District in Denver, Colorado. The idea behind the name and concept of the coffee shop is that each month, the shop would commission a new local artist to design a unique round tabletop to be installed in the shop.
